Experience

Global Brand Campaigns

I lead integrated global brand campaigns across all marketing channels - brand websites, organic social, paid digital, Amazon, and retail. These efforts have significantly contributed to global brand growth, improving ROI and profitability.

Work Examples

Photo & Video Production

I’ve successfully planned and directed over 50 global lifestyle photoshoots and video productions, managing deliverables for multi-channel marketing campaigns and brand storytelling. I manage diverse teams, shape creative vision, oversee production budgets, and deliver content that drives sales.

Work Examples

Product Marketing

I craft product marketing strategies to launch new products, boost market awareness, and engage consumers. By collaborating with product, operations, and sales teams, I support go-to-market efforts for seamless product introductions.

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Product Imagery

I’m passionate about elevating product photography to enhance appeal and drive consumer engagement. I bring experience in studio management, planning, and post-production support.

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Retail Marketing

I guide targeted retail campaigns to drive awareness through in-store displays, increase sell-through, and deliver positive brand impressions.

Work Examples

Brand Ambassadors

I work with brand ambassadors and athletes to boost brand visibility. By aligning their efforts with brand goals, I’ve successfully leveraged their influence to drive engagement and connect with target audiences.

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Event Marketing

I have experience planning and executing brand events that engage consumers and strengthen brand visibility. From planning to on-site support, I ensure events align with marketing goals and amplify brand presence.

Work Examples

Brand Development

I shape and refine brand identity, from narratives and visual elements to defining target personas. I focus on consistent messaging across all touchpoints to build loyalty, create differentiation, and grow market share.

Packaging

I’ve guided global packaging efforts to enhance creative appeal, meet sustainability goals, and drive sell-through with effective marketing strategies.

Work Examples

Positions

Current:

Creative Director, Rocky Talkie

2015 - 2024 | Sr. Creative Services Manager, Hydro Flask

2011 - 2015 | Account Supervisor, Brown Bag Marketing