Creative Director
Experience
Global Brand Campaigns
I lead integrated brand campaigns across every channel—website, social media, paid ads, Amazon, and retail—growing global brand awareness and driving profitability.​
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Photo & Video Production
I’ve led 50+ global lifestyle photo and video shoots, producing content for multi-channel campaigns. I love bringing teams together, shaping creative direction, managing budgets, and delivering content that resonates with customers and drives sales.
Work Examples

Product Marketing
I help bring new products to life with marketing strategies that build awareness and connect with customers. Working closely with product, operations, and sales teams, I support go-to-market efforts for seamless product introductions.
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Product Imagery
I’m passionate about delivering product photography that grabs attention and drives engagement. I bring hands-on experience in studio management, shoot planning, and post-production.​
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Retail Marketing
I guide targeted retail campaigns to drive awareness through in-store displays, increase sell-through, and deliver positive brand impressions.​
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Brand Ambassadors
I collaborate with brand ambassadors and athletes to build visibility and connect with audiences. By aligning their influence with brand goals, we drive engagement and strengthen brand connections.
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Event Marketing
I have experience planning and executing brand events that engage consumers and strengthen brand visibility. From planning to on-site support, I ensure events align with marketing goals and amplify brand presence.
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Brand Development
I help shape and refine brand identity—from storytelling and visuals to defining target audiences—making sure messaging is consistent, builds loyalty, and sets the brand apart.

Packaging
I’ve guided global packaging efforts to enhance creative appeal, meet sustainability goals, and drive sell-through with effective marketing strategies.
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Positions
Current:
Creative Director, Rocky Talkie
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Previous:
2015 - 2024 | Sr. Creative Services Manager, Hydro Flask
2011 - 2015 | Account Supervisor, Brown Bag Marketing