Experience

Global Brand Campaigns

Experience leading integrated global brand campaigns to produce assets across all channels - website, Amazon, organic social, paid digital, and retail - contributing to substantial global brand growth, increasing ROI & profitability. Demonstrated skillset in working cross-functionally to achieve sales and brand goals.

Work Examples

Photo & Video Production

Accomplished in planning and directing of over 50 global lifestyle photoshoots and video productions, coordinating deliverables for multi-channel marketing campaigns and brand storytelling content. Able to work with diverse teams, direct creative vision, manage production budgets, and deliver on-brand content to drive sales objectives.

Work Examples

Product Marketing

Able to guide product marketing strategies to successfully launch new products while driving market awareness and consumer engagement. Adept in developing and implementing marketing campaigns that highlight product benefits, increase brand visibility, and support

go-to-market processes for cohesive and impactful product introductions.

Work Examples

Product Imagery

Capable of elevating product photography to create compelling imagery, enhance product appeal, and drive consumer engagement. Experience with studio production and delivery of final post-production assets.

Work Examples

Retail Marketing

Able to drive awareness and sell-through at retail by designing and executing targeted campaigns that boost in-store traffic and sales, supported by compelling in-store experiences that enhance brand loyalty and customer satisfaction.

Work Examples

Brand Ambassadors

Capable of engaging brand ambassadors and athletes to maximize their impact on brand visibility and leveraging their influence to drive engagement and connect with target audiences. Demonstrated expertise in aligning ambassador efforts with brand goals for brand loyalty and market reach.

Work Examples

Event Marketing

Able to lead the planning and execution of brand events that drive engagement and build consumer connections. Experienced in managing event logistics, coordinating cross-functional teams, and ensuring that events align with broader marketing goals to amplify brand visibility.

Work Examples

Brand Development

Capable of creating and refining brand identity and positioning, brand narrative, visual identity, and target personas. Able to drive consistent messaging across all touchpoints in order to build loyalty, drive differentiation, and increase market share.

Packaging

Experienced in guiding global packaging design and production to elevate creative appeal, achieve recyclability goals, and drive sell-through with effective product marketing strategies.

Work Examples