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Experience

Global Brand Campaigns

I lead integrated global brand campaigns across all marketing channels - brand websites, organic social, paid digital, Amazon, and retail. These efforts have significantly contributed to global brand growth, improving ROI and profitability.
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Work Examples

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Photo & Video Production

I’ve successfully planned and directed over 50 global lifestyle photoshoots and video productions, managing deliverables for multi-channel marketing campaigns and brand storytelling. I manage diverse teams, shape creative vision, oversee production budgets, and deliver content that drives sales.

Work Examples

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Product Marketing

I craft product marketing strategies to launch new products, boost market awareness, and engage consumers. By collaborating with product, operations, and sales teams, I support go-to-market efforts for seamless product introductions.

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Work Examples

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Product Imagery

I’m passionate about elevating product photography to enhance appeal and drive consumer engagement. I bring experience in studio management, planning, and post-production support.​

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Work Examples

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Retail Marketing

I guide targeted retail campaigns to drive awareness through in-store displays, increase sell-through, and deliver positive brand impressions.​

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Work Examples

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Brand Ambassadors

I work with brand ambassadors and athletes to boost brand visibility. By aligning their efforts with brand goals, I’ve successfully leveraged their influence to drive engagement and connect with target audiences.
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Work Examples

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Event Marketing

I have experience planning and executing brand events that engage consumers and strengthen brand visibility. From planning to on-site support, I ensure events align with marketing goals and amplify brand presence.
 

Work Examples

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Brand Development

I shape and refine brand identity, from narratives and visual elements to defining target personas. I focus on consistent messaging across all touchpoints to build loyalty, create differentiation, and grow market share.

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Packaging

I’ve guided global packaging efforts to enhance creative appeal, meet sustainability goals, and drive sell-through with effective marketing strategies.

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Work Examples

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Positions

Current:

Creative Director, Rocky Talkie

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Previous:

2015 - 2024 | Sr. Creative Services Manager, Hydro Flask

2011 - 2015 | Account Supervisor, Brown Bag Marketing

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