Brand & Creative Director
Brand & Creative Director
Rocky Talkie
I supported Rocky Talkie during a pivotal year, establishing foundational brand guidelines as the company expanded into new market segments and international regions. I also led marketing initiatives across digital and e-commerce, athlete and ambassador programs, events, and strategic partnerships.​
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Brand Development | Integrated Campaigns | Website | Digital Marketing | Events | PR | Program Management | Budget | Team Leadership
Brand Development
Authored the first Rocky Talkie Brand Book, developing brand identity, messaging frameworks, product naming, and consumer audiences, establishing consistency and competitive differentiation.
Website
Played a key role in launching the company’s first fully reimagined website, updating the digital experience to reflect the evolving brand.
Integrated Campaigns
Led integrated marketing campaigns, partnering with e-commerce, product, sales, and operations teams to drive sell-through.
Production: Tyler Roemer | Abby Junes | Nate Garcia
Product Launches
Spearheaded the brand’s expansion into the hunting category, supporting a new product launch with targeted creative to drive integrated marketing efforts (pun intended).
Production: Jason Deymonaz | Abby Junes | Nate Garcia
Product Marketing
Drove product marketing stories to launch new prodcuts with brand appeal and competitive differentiation.
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Production: Max Haimowitz
International Launch
Supported European launch, including global packaging updates, website updates, and partnerships with EU athletes Fay Manners and Nikolai Schirmer to drive awareness.
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Brand Ambassadors
Built Rocky Talkie’s first athlete and ambassador program to build brand visibility and drive engagement in key markets.
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