Brand Marketing Director
Brand & Creative Director
Rocky Talkie
I supported Rocky Talkie during a pivotal year, establishing foundational brand guidelines as the company expanded into new market segments and international regions. I also led marketing initiatives across digital and e-commerce, athlete and ambassador programs, events, and strategic partnerships.​
​
Brand Development | Integrated Campaigns | Website | Digital Marketing | Events | PR | Program Management | Budget | Team Leadership
Brand Development
Authored the first Rocky Talkie Brand Book, developing brand identity, messaging frameworks, product naming, and consumer audiences, establishing consistency and competitive differentiation.
Website
Played a key role in launching the company’s first fully reimagined website, updating the digital experience to reflect the evolving brand.
Integrated Campaigns
Led integrated marketing campaigns, partnering with e-commerce, product, sales, and operations teams to drive sell-through.
Production: Tyler Roemer | Abby Junes | Nate Garcia
Product Launches
Spearheaded the brand’s expansion into the hunting category, supporting a new product launch with targeted creative to drive integrated marketing efforts.
Production: Jason Deymonaz | Abby Junes | Nate Garcia
Product Marketing
Drove product marketing stories to launch new prodcuts with brand appeal and competitive differentiation.
![[image] - 4496754.jpeg](https://static.wixstatic.com/media/95d9e2_5c764df996bb44fa8b164bce08590bed~mv2.jpeg/v1/fill/w_301,h_301,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_5c764df996bb44fa8b164bce08590bed~mv2.jpeg)
Production: Max Haimowitz
International Launch
Supported European launch, including global packaging updates, website updates, and partnerships with EU athletes Fay Manners and Nikolai Schirmer to drive awareness.
![[image] - 6822055.jpeg](https://static.wixstatic.com/media/95d9e2_0a36241d28884540b76bf6b7470b5283~mv2.jpeg/v1/fill/w_241,h_301,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_0a36241d28884540b76bf6b7470b5283~mv2.jpeg)
![[image] - 8615156.jpeg](https://static.wixstatic.com/media/95d9e2_07eb9af815ad45bc9cfba74589284975~mv2.jpeg/v1/fill/w_241,h_301,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_07eb9af815ad45bc9cfba74589284975~mv2.jpeg)
Brand Ambassadors
Built Rocky Talkie’s first athlete and ambassador program to build brand visibility and drive engagement in key markets.
![[image] - 5319600.jpeg](https://static.wixstatic.com/media/95d9e2_f94cb4bc1e194ca988b5e5d1515aa97c~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_f94cb4bc1e194ca988b5e5d1515aa97c~mv2.jpeg)
![[image] - 2194736.jpeg](https://static.wixstatic.com/media/95d9e2_da17697c0eac4681af0fe97e21202732~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_da17697c0eac4681af0fe97e21202732~mv2.jpeg)
![[image] - 8149.jpeg](https://static.wixstatic.com/media/95d9e2_67628feaf6c34602b705ab75e6512838~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_67628feaf6c34602b705ab75e6512838~mv2.jpeg)
![[image] - 5748134.jpeg](https://static.wixstatic.com/media/95d9e2_5b633409c7444a58a4dd42cb687692f9~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_5b633409c7444a58a4dd42cb687692f9~mv2.jpeg)
![[image] - 8058179.jpeg](https://static.wixstatic.com/media/95d9e2_42ff38fc636743e8a41a93c28f1aeefa~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_42ff38fc636743e8a41a93c28f1aeefa~mv2.jpeg)
![[image] - 7036086.jpeg](https://static.wixstatic.com/media/95d9e2_43aff1e4eb00459e8383acd899c80b9a~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_43aff1e4eb00459e8383acd899c80b9a~mv2.jpeg)
![[image] - 4308550.jpeg](https://static.wixstatic.com/media/95d9e2_325d7c0a90394aae87bd8aceaae382c1~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_325d7c0a90394aae87bd8aceaae382c1~mv2.jpeg)
![[image] - 6247418.jpeg](https://static.wixstatic.com/media/95d9e2_9a432b676333475faef5202f270d7565~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_9a432b676333475faef5202f270d7565~mv2.jpeg)
![[image] - 2226686.jpeg](https://static.wixstatic.com/media/95d9e2_ec243a35e814424c8201f75543e63114~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_ec243a35e814424c8201f75543e63114~mv2.jpeg)
![[image] - 8543112.jpeg](https://static.wixstatic.com/media/95d9e2_a089ec01db0942e98c8d93698787aff0~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_a089ec01db0942e98c8d93698787aff0~mv2.jpeg)
![[image] - 5136064.jpeg](https://static.wixstatic.com/media/95d9e2_0768dd851c0d450ba8a615e04c1eeb85~mv2.jpeg/v1/fill/w_230,h_288,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/95d9e2_0768dd851c0d450ba8a615e04c1eeb85~mv2.jpeg)