Brand & Creative Director
Sr. Creative Services Manager
Hydro Flask
With nearly a decade at Hydro Flask, I helped guide the brand’s growth from a local startup to a global company acquired by Helen of Troy Ltd. I built and led the company’s first design team, managed the creative marketing budget, contributed to leadership and go-to-market planning, and directed content for integrated campaigns across all channels.​
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Brand Development | Integrated Campaigns | Digital Marketing | Retail | Events | Packaging | Program Management | Budget | Team Leadership
Integrated Campaigns
Led integrated marketing campaigns, contributing to go-to-market strategy and partnering with e-commerce, product, sales, and operations teams to drive sell-through.
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Production: Ben Ono | Oak St. Productions
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Production: Ben Ono | Oak St. Productions
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Production: Ben Ono | North Agency
Seasonal Campaigns
Led seasonal marketing initiatives to provide creative support for performance marketing, e-commerce, social, and retail.
Production: Ty Milford | Mesa Lange
Production: Ty Milford | Mesa Lange
Production: Ty Milford | Mesa Lange
Brand Collaborations
Engaged athletes and ambassadors to support product collaborations with partner brands, driving sell-through and brand exposure.
Production: Ben Ono | Oak St. Productions
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Production: Ty Milford | Mesa Lange
Product Marketing
Supported the launch of new product categories with cross-functional go-to-market teams, driving product marketing for integrated marketing campaigns.
Production: Mark McInnis | Abby Junes
Production: Kathryn Barnard
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Production: Ty Milford | Mesa Lange
Production: Hammerquist Studios | Ty Milford
Brand Campaigns
Drove major brand campaigns, shaping taglines, messaging, and creative assets that scaled across brand properties.
Production: Ty Milford | North Agency
Production: Ty Milford | Mesa Lange
Cause Marketing
Led creative and brand marketing support for global CSR initiatives, including Refill For Good and Parks For All.
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Production: Ben Ono | Oak St. Productions
Production: Ty Milford
Brand Ambassadors
Collaborated with brand ambassadors and athletes to build brand visibility and drive engagement.
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Production: Ty Milford | Mesa Lange
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Production: Matt Kleiner
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Production: Scott Pitts SP Studio
Brand Development
Led the first Hydro Flask Brand Book and subsequent iterations, developing brand identity, messaging frameworks, product naming, and consumer audiences, establishing consistency and competitive differentiation.
Event Marketing
Supported the Hydro Flask Live Refreshed Tour, a highly successful multi-year event series activated at college campuses, sporting events, and retail locations.
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Retail Marketing
Produced in-store retail campaigns that drove purchases through brand storytelling and product marketing.
Packaging
Guided global packaging redesign to meet international requirements and corporate sustainability goals.
