Rocky Talkie l Denver, CO (Remote) 

2024 - 2026

• Led brand growth into new market segments, shaping consumer strategy and developing integrated marketing campaigns, achieving 25% YoY growth

• Developed and launched the company’s first brand book, establishing clear guidelines for voice, visual identity, consumer targets, and competitive differentiation

• Built and scaled the company’s first athlete and ambassador program, expanding the brand’s credibility and reach across core and emerging markets

• Led internal marketing and creative teams while scaling external partners to support national and international brand expansion

• Directed the launch of a fully reimagined website and digital brand platforms aligned with evolving brand strategy

Hydro Flask l Bend, OR

2015 - 2024

• Led integrated marketing campaigns across all channels, contributing to global brand growth and increased market share

• Managed and directed 50+ photo and video shoots, overseeing budgets and productions to deliver high-quality content at scale

• Built and led the company’s first internal Brand Design Team, scaling creative resources to support rapid growth and evolution

• Managed a $2M+ creative marketing budget, including planning, vendor negotiations, and contract management

• Served as a key contributor to Marketing Leadership and Go-To-Market teams, supporting annual planning and product launches

• Played a central role in brand development during a period of significant revenue growth and acquisition by Helen of Troy, resulting in increased market share and promotion

Brown Bag Digital Marketing Agency l Atlanta, GA

2011 - 2015

• Clients: AT&T, Elavon, Scientific Games, ChoicePoint

• Supervised five-person account team leading end-to-end marketing programs, including product marketing, digital advertising, app creation, and website development

King's Ridge College Preparatory School l Alpharetta, GA

2008 - 2011

• Directed all brand and communication initiatives for private college preparatory school, overseeing advertising, marketing, and public relations efforts to support a phase of exponential growth, meeting target enrollment goals

MATCH, Inc. Advertising Agency l Atlanta, GA

2006 - 2008

• Clients: Atlanta Bread, Ted's Montana Grill, Pike Nurseries & Landscape, Habersham Furniture Co.

• Led and implemented comprehensive marketing for clients, including brand advertising, media planning, and retail activations

Berry College l Rome, GA

2005 - 2006

• Recruited prospective students and represented the college at marketing events and orientation programs throughout the southeast

The Weather Channel l Atlanta, GA

Broadcasting​

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The Darlington School l Rome, GA

Public Relations

Bachelor of Science, Marketing

Shorter University — Cum Laude

Graduated 2005

Asana l Monday l Slack l Basecamp | Adobe l Figma | Shopify l Klaviyo l Mailchimp | Sprout Social l DAM Systems